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Dedicated to de-mystifying buzzwords

 

  
 

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About BuzzWhack

BuzzWhack tries not to take itself too seriously. It strives to be educational with a sense of humor. It doesn't side with the Buzzword Makers, whose creations regularly muddy the process of understanding. In BuzzWhack's view, their arrogance is misplaced.

BuzzWhack also doesn't side with the language purists, who can be just as shrill in their defense of existing language. Their elitist stance is as annoying as the Buzzword Makers.

BuzzWhack understands that within any given group buzzwords can be functional tools that communicate ideas and concepts quickly. But once those buzzwords move outside that group, they can be baffling and bring all understanding to a halt.

BuzzWhack has no patience for companies and individuals who use buzzwords to "impress" and befuddle the rest of us.

BuzzWhack is the creation of John Walston with help from some of his friends. John is a veteran editor. He was an deputy managing editor at USA Today and also served as Executive Editor of the Wilmington (DE) News Journal, where he founded both the Wilmington Writers' Workshop and The National Writers' Workshop (sponsored by the Poynter Institute). He was editorial director of United Press International and currently is a group publisher for Progressive Business Publications, one of the largest business-to-business newsletter companies in the U.S.

BuzzWhack can only succeed if you and your friends contribute. The Buzzword Makers are working a lot faster than BuzzWhack. So please send your contributions to us. And sign up for our Buzzword of the Day service, so you can watch our progress. We hope to bring you a smile and a little understanding along the way.

John Walston
BuzzWhacker-in-Chief

A Tongue-in-Cheek Production of WalstonOne Communications
© Copyright 2000-2009, WalstonOne Communications

 

   

 

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