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About
BuzzWhack
BuzzWhack tries not to take itself too seriously. It
strives to be educational with a sense of humor. It doesn't side with the Buzzword Makers,
whose creations regularly muddy the process of understanding. In BuzzWhack's view, their
arrogance is misplaced.
BuzzWhack also doesn't side with the language purists, who
can be just as shrill in their defense of existing language. Their elitist stance is as
annoying as the Buzzword Makers.
BuzzWhack understands that within any given group buzzwords
can be functional tools that communicate ideas and concepts quickly. But once those
buzzwords move outside that group, they can be baffling and bring all understanding to a
halt.
BuzzWhack has no patience for companies and individuals who
use buzzwords to "impress" and befuddle the rest of us.
BuzzWhack is the creation of John Walston with help from
some of his friends. John is a veteran editor. He was an
deputy managing editor at USA Today and also served as Executive Editor of the Wilmington (DE) News Journal, where he
founded both the Wilmington Writers' Workshop and The National Writers' Workshop
(sponsored by the Poynter Institute). He was editorial
director of United Press International and currently is a group publisher for
Progressive Business Publications, one of the largest business-to-business newsletter companies in the U.S.
BuzzWhack can only succeed if you and your friends
contribute. The Buzzword Makers are working a lot faster than BuzzWhack. So please
send your contributions to us. And sign up for our
Buzzword of the Day service, so you can watch our progress.
We hope to bring you a smile and a little understanding along the way.
John Walston
BuzzWhacker-in-Chief
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