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BUZZWORD COMPLIANT DICTIONARY
S
Safe Harbor
Statement: A disclaimer allowed by the U.S. Private
Securities Litigation Reform Act of 1995 that protects a company in the event it doesn't
live up to all its own hype.
Nominated by Roy Bates
safety droids:
Safety team members who roam the workplace looking for any
conceivable violation in order to justify their jobs. They're
always on the lookout for new hazardous situations (like coffee
cups without lids) to add to the existing rules.
Nominated by Al Prall
sailboat fuel: Reference used by truckers,
pilots, etc., to describe an empty trailer or plane. “He’s hauling
sailboat fuel.” Also can refer to someone’s intelligence. “He’s got
sailboat fuel for brains.”
Nominated by
Steve Woodsmall
salad dodger: Someone who is overweight. "What does he look like?" "Well, he's
a bit of a salad dodger."
Nominated by Marie Dakin
salmon
day: The experience of spending an entire day swimming
upstream only to get screwed and die in the end.
Nominated by Don Steffen
Sarbox: Consultant-speak for the
Sarbanes-Oxley Act of 2002, which requires top execs to personally
validate their performance. Intended result: Corporate financial results
the public can trust. Actual result: More jobs for consultants selling
Sarbox expertise.
Nominated by
Arlyn Moulder
sarchasm: The gulf between the author of sarcastic wit and the person who doesn't get it.
Nominated by Jeff Kirk
S.A.V.: A Tom
Peters term for experimentation. Screw Around Vigorously. It comes with the admonition
--
"For God's sake! Don't just stand there. TRY SOMETHING!"
scalable: No, it has nothing to do
with removing those flaky things from the sides of fish. Mostly it means that someone is
trying to sell you a computer system that can be easily expanded just in case your
business actually grows. Hint: No ones foolish enough to try to sell you a
non-scalable system these days.
scanlation or scanslation:
A reference
to scanning in Japanese manga comics and then translating the
Japanese characters into English (or another language), and then
posting them to the Internet. Not only is it
stealing, the translations are generally awful.
Nominated by Laurel Sutton
scanner
head:
One who obsessively monitors fire and police scanners. Scanner heads are
a small but devoted subculture of hobbyists whose days are consumed with
the near-constant buzz of scanner traffic.
Nominated by
Mark Worden
scaremail: Any e-mail circulated en masse that includes the latest "scare," such
as LSD-laced postage stamps or needles being placed on gas pump handles, etc. Most are
urban legends run amok.
Nominated by G. Johnson
schadenfreude: Take malicious satisfaction in the misfortune of others. A German term that's
increasingly popping up in U.S. media. Apparently there isn't an English word that
is adequate.
Nominated by Chuck Young
SCLM:
Term used by liberals who don't think the So-Called-Liberal-Media is
liberal enough. Of course, conservatives call it the "mainstream media."
Scooby snacks: Token compensation, generally non-monetary, given as an award. "All we got
for pulling that project out the fire was Scooby snacks
-- two extra
casual days." Taken from the cartoon "Scooby-Doo."
Nominated by John Webb
scope
creep: When a project continues to grow after the contract
has been signed. In the end, the vendor does more work than it gets paid for.
Nominated by Melissa Theil
screensucking: Wasting time sitting in front
of any screen - computer, video game, TV. "He missed
his deadline because he spent the afternoon
screensucking."
screwdriver
shop: A "mom and pop" shop where computers are
slapped together with little more than a screwdriver.
Nominated by Matt Constantine
scrub, scrubbing: In the current climate, "scrubbing" refers to the removal of
information or pages from a Web site that could be considered useful to terrorists.
Nominated by Mary Parker
seamless, seamlessly: One of the great technology marketing myths. "Our software can be
seamlessly integrated into your current system." Truth: Its never seamless and
it takes an extra nine months and $2.3 million to get it close.
Nominated by Ted Arnold
Second.Coming: Although the dot-coms imploded in 2000, e-commerce has exploded since. With the
Internet reaching global mass, the "Second.Coming" is upon us. This time the
innovative ideas are backed by sound business practices.
security theater:
A very public display of security (visible guards, etc) used as window
dressing to mask the fact there’s actually a lack of security.
Nominated by
Mark Worden
self-provision:
Buzz-speak for “do it yourself.” “They
can either self-provision or submit a request to the business
unit.”
Nominated by Lee Benjamin
SEP:
Someone Else's Problem. "Let's outsource production and make it SEP."
Nominated by Richard Beanland
Sept. 10: Anything that's outdated, old-fashioned or no longer cool. Used to describe the
world that existed prior to Sept. 11, 2001. "That dress is so Sept. 10."
Nominated by Steve Hannaford
serial
monogamist: An individual who fervently believes in having
only one dating or love interest at a time and has a string of failed relationships to
prove it.
Nominated by Michael Troiano
shake and bake: Something that has its foundations quickly assembled and is then left to its own
devices to evolve into its completed state. "Let the project shake and bake and see
what they turn up." Comes from the Kraft food coating Shake 'N Bake. It's also a basketball move.
Nominated by Scott Burge
sheeple: Have you felt herded lately? Do you blindly go where everyone else is going?
Sheeple are folks who follow like sheep.
shift expanders:
Tasks delegated by a supervisor during the final hour of a work
shift, which take three hours to complete.
Nominated
by Andrew Greaves
shoot ahead of the duck: Think ahead. Plan.
You have to aim where you think the duck will be, not where it is when
you pull the trigger.
Nominated by Max Matthews
showmance: A romance, primarily
orchestrated for show (and publicity). Long a practice of
Hollywood stars, it's now a staple of reality TV.
Nominated by Kasia Zielinski
shortening the path to profitability:
It’s what companies day when they reduce staff size in hopes of putting
their companies in the black. "Were not cutting back, were shortening the
path to profitability."
shortfalls
in compliance: Failure to adhere to proper procedures.
Example: When queried about the mishandling of files regarding a suspect, the FBI
spokesperson responded, "Well, we have recently experienced some shortfalls in
compliance."
Nominated by Andy Siegel
shoulder-surfer:
Someone who tries to peek over your shoulder to steal your password
as you withdraw money from an ATM machine or log on to a computer.
shovel-ready: A
construction project that already has received its approvals and permits
from various governmental agencies and is ready for development.
Example: The site is shovel-ready.
Nominated by Aunt Shecky
sidewalk meeting:
A meeting held on the sidewalk outside the building where managers make
plans, decisions and coalitions -- while grabbing a quick smoke. Also
see Open Air Conference Room.
Nominated by
Michael Troiano
silica-based environmental interface:
A
window.
Nominated by Kaye
Felgate
Silicon Alley: An unoriginal attempt by New Yorkers to convince the world theyre geeks,
too.
Silicon Valley: A place where two-bedroom, one-bathroom bungalows sell for $500,000. Also known
as the area south of San Francisco and north of San Jose where more geeks live than any
other place on earth.
silos: Pockets of information isolated in one department of a company and not shared
with other departments. Generally this is a limitation of technology, but can
also be
the result of petty office politics.
Nominated by Signy Freyseng
silver bullet: In war, it's an infallible attack or defense. In business, it's a guaranteed
solution to a problem. In horror fiction, it's what kills the werewolf. And as noted by
U.S. Secretary of Defense Donald Rumsfeld, there's no single silver bullet in the fight
against terrorism.
Nominated by Ananth Srinivas
silver ceiling: Management bias that stymies older workers from rising further up the corporate
ladder. Instead younger employees with "potential" get the nod.
simonized: To be verbally bludgeoned, insulted or trashed.
As perfected by "American Idol" judge Simon Cowell. "Jennifer really got
simonized."
Mug, shirts available
sinkie: One
who (at least occasionally) dines over the kitchen sink.
It's an acronym for Standing In Nutritious Kitchens
Ingesting Everything. Don't believe us? Check out Norm Hankoff's
Web site: www.sinkie.com
Nominated by Norm Hankoff
sip and click:
To click when under the
influence. The result is often online purchases you can't
remember buying until the packages start arriving.
Nominated by Mark Worden
situ-mercial: A cleverly designed TV
commercial that matches the tone and style of the show in which it
appears, therefore making it difficult to distinguish where the show
ends and the ad begins. (Until the actor quips, “Geico saved me a bunch
of money,” of course.)
Nominated by
Steve Hannaford
six-inch
calibration: Closely related to "percussive
maintenance," it refers to lifting a piece of equipment approximately six inches and
dropping it onto a hard surface to see if that will make it start working again.
Nominated by John Tate
skilling: The well-timed stripping of assets so as to furnish a getaway. Coined by David
Thomson in a Salon.com article in reference to former Enron COO Jeffrey Skilling, who made
"a skilling" by cashing in $66 million in stock before resigning.
skyscraper: A tall ad or column that runs on either side of a Web page.
Nominated by Joeth Barlas
slabs of meet:
A cluster of big, wannabe athletes that gather around giant
plasma TVs to watch sporting events, such as the Super Bowl,
etc. In honor of the "slabs of meet" typo in last week's
definition of "mancation."
Nominated by Dave Perkins for his
friend Gord Pushee who first defined the term
slaptops: With technology being one of the leading causes of "desk rage,"
victims are unleashing their frustrations by attacking their office PCs -- aptly renamed
"slaptops."
Nominated by John Merritt
Slashdotted: When a Web site is overwhelmed by a rush of Internet traffic. Named for the
deluge of visitors that hammers a Web site after its URL gets posted on a popular Web site
such as www.slashdot.org.
Nominated by Mark Worden
slayspeak: The special lingo of vampire hunters/slayers as given to us by TV's "Buffy
the Vampire Slayer." This "slanguage" includes gems like
"slayage" -- the art of vampire extermination -- and "sliceage" -- the
slicing and dicing of vampires. Also known as buffyisms.
Nominated by Mark Worden
sleeper
bug: Technology's version of the terrorist sleeper cell.
It's a software bug programmed to awaken at a future date and cause havoc.
Nominated by Max Matthews
sloptions:
They're stock options that are not worth feeding to the hogs. After the dot-com crash,
there were a lot of sloptions out there. But as we've seen lately, sloptions are not a
creation of the Internet economy. They've been around for years.
Nominated by Gary Frey
smash-mouth:
Smash-mouth football has been around for ages, but the XFL brought the term back
into vogue. In the past year, there have been references to smash-mouth poetry,
smash-mouth politics, smash-mouth sarcasm, smash-mouth advertising, etc. Looks like the
term outlasted the XFL.
SME (subject matter
expert): Once when businesses needed answers, they would go
to the appropriate person and "pick their brain." Now those people have an
official title: Subject Matter Expert or SME. Example: When evaluating a new accounting
software package, the IS department will go to the accounting department and check with
the accounting SME to make sure all of the bases are covered.
Nominated by Carol Bradbury
smogging: In sales, it means "blowing smoke"
-- a hype-laden pitch that
makes promises the salesperson can't keep. In California, it's the process of getting your
car to pass the state's emissions test.
Nominated by Scott Haddon
smotherage: A form of media overkill. When a news organization covers an event (generally of
little significance) with multiple reporters, producing stories on every conceivable angle
and providing perspectives almost no one is interested in.
Nominated by Lori Schug
SMSing: Sending messages from cell phone to cell phone. Short and sweet,
users have developed a cryptic writing style that eliminates letters. AFAIK CU 2NITE.
Translation: As far as I know, I'll see you tonight. Also known as texting. The more
mundane, technical definition: Short Message System.
SNAG: Sensitive New Age Guy. Describes the ponytail, Birkenstock, Dave Mathews, guitar
in the backyard with a big dog, always giving you a hug whether you want one or not type
of guy.
Nominated by Billy McCormac
sneezers: People who help spread an "ideavirus,"
which is a nifty marketing concept created by author Seth Godin. By "sneezing,"
they infect others who then go out and buy Seths latest book. Once upon a time it
was called "word of mouth."
snowplows:
The early adopters of a new product or technology. As in, "You guys are
the snowplows. We'll follow once you've worked out the kinks."
Nominated by
Rod
Bartlett
soccerati: The
soccer intelligentsia. Includes players, fans (particularly
celebrities) and the occasional hooligan, who are totally
obsessed and immersed in the culture and lifestyle of soccer.
T-shirt, mug available.
Nominated by
Mark Worden
socialize the
idea: To spread an idea with the hope that familiarity will
gain it acceptance or build a consensus. Also used as a way of "flying" a trial
balloon. "Let's socialize the idea and see what happens."
Nominated by Sue Pietrowski
socially produced:
In the Internet world, it's a Web site that derives its
content primarily from a group of unpaid volunteers or from
visitors to the site who add their two cents worth. Wikipedia is
a socially-produced site.
social software: The core beliefs and norms of behavior that are really what makes a company run.
"At EDS, we work hard on our 'social software,' because it's at the core of how we
get things done."
Nominated by Ralph Buck
SODDI
defense: Some Other Dude Did It. A defense team strategy
that contends there were ample opportunities for someone other than their client to have
committed the crime.
sofa samurai:
Someone without military experience (often by making a concerted effort
to avoid serving) who now froths at the mouth for war. A modern day
chicken hawk.
Nominated by
Mark Worden
SOFE: Significant Other Forced Event. Any event your spouse or significant other is
obligated to attend -- preferably with a date. Pssst! That means you. (pronounced so-fee).
Nominated by Vanessa Witmer
so 15 minutes ago:
Out-dated, out of fashion, passé, etc. "That
idea is so 15 minutes ago."
Nominated by
Eileen Blass
soft
copy: An electronic or non-paper copy of a document. The
printed version is called "hard copy."
Nominated by Heidi Leinonen
soft-sided luggage: An employee whose talent and multi-tasking abilities allows him or her to take
on assignment after assignment. They seemingly expand (like soft-side luggage) to handle
the workload. Of course, they completely collapse on weekends.
Nominated by Mike High
soft skills:
Non-technical skills, such as the ability to communicate, problem-solve,
empathize, be courteous, etc. Long assumed that these employee skills
are naturally occurring, businesses are only now coming to the
realization that their employees lack the soft skills to deal with
others.
Nominated by
Chris Boivin
SOHO: Small
Office/Home Office. A phenomenon that was fueled by personal computers and the Internet
during the 1990s.
Nominated by Max Matthews
solistening: The act of soliciting information from customers, while listening to their needs
at the same time.
Nominated by Lisa McIntosh
solution
stack: Techie way of describing a line of products or
services that thoroughly address a single (but broad) problem. "We have a
comprehensive solution stack that includes the technology, services and knowledge critical
to protecting our customers' interests."
Nominated by Andreas Steude
space: As in "we're in the
______ space." Fill in with your favorite industry, business model, vertical
marketplace, etc. Most commonly heard these days is "B2B space."
space junk:
The space-eating files on a computer that you suspect no longer have a
purpose but are afraid to delete.
Nominated by
Patsy Evans
spaghetti marketing: To spend
marketing dollars randomly without a clear plan, much like throwing
spaghetti against the wall to see if it sticks.
Nominated by Lisa Gittleman
spam account:
A secondary e-mail account, usually a free one from Hotmail or Yahoo, that
you give out to potential spammers. Contest entries and requests for
commercial information often require an e-mail address, and frequently
generate lots of spam later. When your spam account gets overwhelmed,
you just dump it and get another free account.
Nominated by Kathy Thompson
spam count:
The ratio of legitimate email to spam. "Since
I started using a spam filter, my spam count's
higher than ever. Go figure."
Nominated by
Dror Eyal
spamish:
The insertion of symbols, numbers and spaces into words in an effort to
fool today’s more sophisticated spam filters. Result: Sp&m g@ts throu?h
the f!lters & !nt0 y0ur mai1b0x. And you still can understand it.
Nominated by
Franz Krachtus
spammified: When a legitimate e-mail ends up
in your spam folder, which has also become the digital world's hottest
excuse. "Sorry, I just got your message. It had been spammified."
spam-o-grams: Those free e-mail holiday
greeting cards sent in bulk by “friends” who don’t think you’re worth
the price of a stamp.
Nominated by
Elizabeth Dinan
spamvertise:
To advertise by using spam. In most cases, the word
spam alone is sufficient to describe such a practice.
special sauce: Business jargon referring to anything considered proprietary. "In the
benchmarking study they openly discussed everything except the special sauce."
Nominated by Eric Hale
spinach cinema: A movie that’s supposedly
“good for you,” but you dread having to see.
Spin Room: The room backstage following
a presidential debate where “spokesmen” for each candidate
are
readily available to the media to explain what each candidate “really”
said.
spin-up: To bring someone "up to speed" on the latest events or issues.
"We'll need to spin-up the new CFO on the irregularities the auditors found."
Nominated by Linda Breuer
spit:
First there was spam. Then spim (spam by instant messenger). Now get
ready for spit (Spam Over Internet Telephony). It may not be a problem
yet, but two companies have already filed patents to fight this new form
of voicemail spam.
Nominated by
Laurel Sutton
splog:
A
fake blog created by spammers as a home for their ads and scams. Of the
7,000 new blogs started each day, nearly 10% are now splogs. (Sorry,
there's nothing funny about this one.)
SPOD: Spinning Pizza Of Death. Apple Macintosh
equivalent of the Windows hourglass icon. Indicates that the computer is
working and working and working and working . . . Also spelled SPoD by
really hip geeks.
Nominated by
Dave Linabury
Springer: A reference to the element of society that so often seems to be a guest or
audience member of the Jerry Springer TV talk show. Examples: "I could have gotten it
cheaper at Kmart, but I'm not into dealing with the Springer crowd today."
"She's a nice girl but have you seen her family? Very Springer."
Nominated by Vanessa Witmer
squirt the
bird:
Upload data or info to a satellite. This one's been around a long time,
but with the growing acceptance of satellite TV and satellite radio,
we're squirting the bird a whole lot more these days.
Nominated by
Brett Cunningham
squeeze
& tease: The practice of shrinking and pushing aside
the closing credits of a TV program to promo an upcoming show in order to keep your eyes
glued to the screen and your hand off the remote control.
Nominated by Kevin Gillogly
stall talker:
The annoying person sitting in the next bathroom stall who
decides it's a great time to strike up a conversation.
Also: Someone who talks on his or her cell phone while using a
public restroom.
Starsky: The person in every office who regularly volunteers to take control of the mouse
or click the slides for someone else's demonstration or presentation. From the 1970s cop
series "Starsky and Hutch," where Starsky always drove the car.
Nominated by John Gulliford
starter
castle: A large house built on a lot so small there's no
room for the moat. Generally resented by the neighbors for its ostentatious display of
affluence -- and frequently bad taste.
Nominated by Max Matthews
starter marriage: In the U.S., the starter marriage has become the norm. It's a short-lived first
marriage that ends in divorce with no kids, no property -- and no regrets.
stateau:
A statistical plateau, as in Barry Bonds will soon reach the 700 stateau.
staycation:
A stay-at-home vacation. Thanks to high
gas prices and the sluggish
economy, that's all most of us can afford.
Nominated by Barry Lipton
staycheck: It's what struggling companies give employees to guarantee there'll be someone
left to turn out the lights. Everywhere else it's called a paycheck.
Nominated by Steve Daniel
stealth parenting: The practice of claiming you have a business appointment or breakfast meeting to
hide from a less-than-understanding boss the fact you are really taking your kids to
school.
Stepford: In research focus groups and testing, a Stepford is a participant who is too
eager to please. "That one isn't going to give honest feedback, she's too
Stepford." Also: A sports fan who blindly supports a team, never questioning or
doubting the wisdom of team management. "Flyers fans are real Stepford fans."
From the sci-fi film, "The Stepford Wives."
Nominated by Fritz Liess
Stepford crowd:
A handpicked or invitation-only crowd chosen to give the appearance that
a political candidate has broad and enthusiastic support from the
electorate.
Nominated by
Mark Worden
sticky:
Trait
given to Web sites with interesting enough content that actually gets you to stop and read
it.
slacktivism: To engage in some form of activism (political, social, environmental, etc.) from
the comfort of your computer or couch.
Nominated by Ann Pence
stockalypse: That sinking, end of the world feeling produced as the stock market drops
precipitously -- along with your retirement savings -- thanks to some corporate genius'
innovative accounting practices.
Nominated by Mark Worden
straight to video: In Hollywood, it's to forego a theater release and market the movie directly to
the home market through rentals and sales. On the dating scene, it's someone you'd
entertain at home but wouldn't want to be seen squiring around town.
Nominated by Kevin Gillogly
strategery: After being coined by Saturday Night Live writers to poke fun at George Bush,
one group of presidential advisors with a sense of humor named themselves "The
Strategery Group." Now it seems every talking head on TV uses "strategery"
without realizing there's no such word.
Nominated by Ward Smith
strategic alliances: Why would you have a business alliance that wasnt strategic?
strategic partnerships: Why would you have a business partnership if it wasnt strategic in nature?
strategically contemplate:
To consider the long-term ramifications. In other words, to think beyond
the end of your nose.
Nominated by
Steve Floyd
streaking:
Connecting to the Internet without a firewall, virus protection or
spyware protection, which is about as stupid as the '70s campus craze
for which it's named.
Nominated by E.
Lachaine
street
cred: Street credibility. The quality marketing and
advertising agencies look for when selecting a spokesperson to pitch products to urban
youth. 50 Cent and Allen Iverson have it. Tiger Woods doesn't.
Nominated by Fritz Liess
stretch
goal: A target so far beyond the seeming capabilities of a
group or company that it appears at first to be impossible. Of course, it often still
appears impossible to achieve at project's end, too.
Nominated by Beth Wegerbauer
subject creep:
The tendency for an e-mail list or newsgroup discussion to veer wildly off topic while the
subject line remains the same.
Nominated by Andrew Hargreave
success virus: Updated version of
"success breeds success." In companies, it occurs when a single small success
buoys the staff in such a way that it spreads like a virus leading to a series of
"wins."
Sudden Paycheck
Detachment Syndrome: The numbing depression caused by
suddenly losing your job. Coined by Kevin Mireles, who launched his own
job-hunting Web site (FindKevinaJob.com)
after suffering SPDS.
Sudden Reputation Death
Syndrome: Occurs when top execs with sterling reputations
(or at least darlings of Wall Street and the media) stumble triggering a downward spiral
that gets them booted. Coined by Fortune magazine. Examples: Jeff Skilling
at Enron, Jacques Nasser at Ford.
suite of
options: A favorite in the technology world. Users no
longer have choices, menus or options, they have a "suite of options" --
thanks to the "suite of tools" made available by a "suite of
programs."
Nominated by Andrew Graham
surfer's voice: The inattentive, half-hearted
tone (punctuated with surreptitious tapping of a keyboard) that means
the person on the other end of the phone is more focused on surfing the
Web, reading e-mails and trading instant
messages than listening to you.
surgerize:
To have surgery. "Her face had been surgerized."
Nominated by Don
West
surge space: The extra space required (which
usually doesn’t exist) to temporarily house people, desks, inventory,
etc., while you renovate or expand your offices.
Nominated by John Mielke
swag: Swag has a lot of
legitimate definitions. Pirates' booty was called swag. And the promotional freebies
marketers hand out at trade shows are swag. But the buzzword were referring to is an
acronym. You "swag" it when you need some quick, ballpark numbers to back up
your new product idea. How much will it cost? How much revenue will it bring in? Stands
for: Scientific Wild Ass Guess or Systematic Wild Ass Guess.
swankoplex:
A cinema multiplex with a "first class" seating section (with extra wide
leather chairs), cocktail lounge, restaurant and concierge service. The
first one, naturally, was in L.A.
sweet spot: No, it's not your local
candy store. In fact, it's another sports term that has migrated into business. In sports,
its the part of the bat, golf club, tennis racquet, etc., that is most effective
when striking the ball. Result: A perfect shot. "I hit it in the sweet spot and the
ball just sailed." In business, the meaning is similar. Example: Pricing in the sweet
spot means setting the price where it achieves the most profit.
Nominated by K Hochman
swiped out: An ATM or credit card that no longer works because the magnetic strip is worn
away from overuse.
Swiss-knife effect: To be overly impressed
with a product’s design only to discover later that it functions poorly
in real-life situations.
Nominated by
Harry Karadimas
sympvertising:
Adverstising that sympathizes with the plight of consumers in the hope
of selling them something. Example:
'Recession
Special' (2 franks and 1 drink for $1.95)
synlapse: A neural transmission problem when, in your "Golden Years," you find
yourself in the kitchen "wondering what you are here after." A modification of
synapse.
Nominated by Thomas King
synopsize:
To condense the details of a boring, two-hour meeting into a
briefer - yet still as boring - version.
T-shirt, mug available
Nominated by Cindy Erwin
synthespian:
The merging of animation with a real actor to create a
computer-generated character that's incredibly lifelike.
Nominated by Mark Worden
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