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BUZZWORD COMPLIANT DICTIONARY
M
magic
hand-held: Any wireless hand-held device that allows
workers to enter real-time data from the field or factory floor. This new market is known
as the "blue-collar wireless connectivity vertical."
Nominated by Susan Pietrowski
magnet employer: An employer whose best practices and admirable philosophy attract job applicants
in droves. Sadly, such employers are few and far between.
Nominated by Caroline Mackersey
Mahogany Row: A building or
suite of offices housing C-level executives. Their desks are made of
expensive wood, while the rest of us poor slobs work in gray cubicles
with Formica-topped desks. Also known as the C-suite.
Nominated by Holly Herman
malicious obedience: Opposite of civil disobedience. A quiet protest of company policy in which
employees go through the motions of doing their jobs but intentionally accomplish nothing.
Nominated by Dave Linabury
malternatives: Any of the "alternative malt beverages" that have exploded onto the
alcoholic beverage scene. Includes "hard" lemonades, fruit coolers and most
drinks that have the word "Ice" tacked onto their name. Also known as alcohol
pops or "alcopops."
Nominated by Robert McCall
management
insultancy: When corporate management hires a team of
outside consultants to do what it should be doing -- deciding how best to run the company!
Nominated by Bron de Wein
managerial
courage: Business version of
"do the right
thing." The willingness to make difficult decisions for the good of the organization,
even if they're not in your own best interests.
Nominated by Banning Cohen
mancation:
A man’s vacation. Generally includes lots of beer, a Weber grill, slabs
of meat for cooking and a sack of fireworks.
Nominated by D.C. Cottrell
mandals: Sandals worn by men –
frequently with socks.
Nominated by David Taylor
mandatory
fun:
A celebratory business event that holds no
interest for you but requires attendance since
names are being taken.
Nominated by
Chris Lange
mandraulic: Labor intensive. Anything that
requires a lot of people instead of machines to get the job
done.
Nominated by
David Clark
marginalienation: Cryptic comments scribbled in the margins of a document that leave you
questioning the author's sense of reality.
Nominated by Christopher Uren
manscaping: Shaving or trimming a man’s body
hair to change his appearance. Thanks to TV's
"Queer Eye for the Straight Guy,"
we now know that manscaping can make your midsection look thinner.
marital rupture:
Used by those who feel "divorce" needs to sound more clinical. "Julie has
suffered through two marital ruptures in the past 10 years."
Nominated by Martin Johncox
marketecture: A hype-laden description detailing the design and function of a product that
frequently exists only in the fertile minds of the marketing department and the PowerPoint
presentation created to sell it.
Nominated by Greg Mailloux
masstige:
High-quality products with prestige names at mass-market prices. Long
used by fashion and cosmetic companies, it’s now the hot marketing
strategy for luxury car makers to attract "near-rich" buyers who thought
they could never afford a Mercedes, Jaguar or Porsche.
Nominated by K. Hough
maternal profiling: A form
of discrimination. Generally occurs when the boss is making decisions
about promotions or new job assignments and factors in whether a woman
has children or might possibly have a child sometime in the near future.
Nominated by Patty Bonnstetter
matrixed environment: A
supposedly efficient organizational structure where workers answer to a
functional department head, but most of their work is assigned and
managed by a project manager from a different area. Judging from the
number of help wanted ads looking for workers
with experience in a matrixed environment, it must be hard to find
people who want to work for two bosses.
Nominated by
Deidre Moore
maturialsm:
Mature consumers’ pursuit
of the “best of the best” materialism. They’re ditching mundane goods
and services for more professional, premium or sassier versions. From
heavy duty power tools to state-of-the-art cameras to grown-up ice-cream
flavors. Coined by
Trendwatching.com
Maudience: An audience, targeted by marketers, comprised of retired women over 65 who enjoy
watching "The Golden Girls."
Nominated by Mary Mullins
MBA:
To a small part of the workforce, it's a coveted business degree. To the
folks who work for bosses with MBAs, it more often stands for Mediocre
But Arrogant.
MBWA: Management by walking around. An informal style where top managers actually keep
in touch with employees by wandering the halls, asking what workers what theyre
working on and getting a clue of whats really going on in the company.
Nominated by L. Lepori
m-commerce:
Even though there have been mobile phones a lot longer than there has been the World Wide
Web, were only now getting m-commerce. Even then, m-commerce can only happen when
the phone is connected to the Web. Shouldnt calling up on your cell phone and
ordering a pizza be m-commerce, too?
meanderthal: Someone who has a difficult time getting to the point when telling a story or
giving a presentation. Also: An early riser who wanders aimlessly through the house,
unshaven and scratching where it itches.
Nominated by Andrew Kirkwood
meatloaf: Unsolicited mass e-mail, circulated by friends or office mates via group e-mail
lists, consisting of jokes, anecdotes and other trivia. Where spam is commercial, meatloaf
is homemade.
Nominated by Sionne Roberts
medaled: Another noun turned into a verb thanks to sportswriters and TV sportscasters.
"She medaled in both the 500-meter and 1000-meter."
Nominated by Nick Linsalata
meeting: Any gathering where minutes are kept but
hours are lost.
Nominated by
Roxy Gwynn
meeting
moth: An executive who flits from meeting to meeting, but
seldom acts on the items discussed in them.
Nominated by Tim Wood
meeting prep:
The pre-meeting ritual of going to the restroom and getting a cup of
coffee.
Nominated by
David Miller
megadigm: A
profound change. Coined by change management experts (replacing the less
impressive-sounding “paradigm shift”) to describe growing customer
expectations that managers can no longer ignore.
Nominated by
Kathy Willhoite
MEGO: My
Eyes Glaze Over. As in: "Reading these
buzzword-laden reports triggers a MEGO effect."
Also: Mine Eyes Glazeth Over.
Nominated by
Paul Barrett
meno-paws: When you give up looking for a
husband/wife/partner and get a pet instead.
Nominated by Jacqui Scarff
menoporsche:
Male menopause. Symptoms include a sudden lack of energy, crankiness and
the overpowering urge to buy a Porsche.
T-shirt,
mug
available
Nominated by
Keith
Frampton
Mensa-pause:
A hot flash caused by deep, profound thinking. "I had a Mensa-pause
during today's math test."
Nominated by
Alan Skolnick
mental Pez: To be hit with so much
information that it becomes impossible to focus on one thing, so stuff
goes from top-of-mind to tip-of-tongue, only to eventually fall out of
our head completely … sort of like a mental Pez. (From the
"Sally Forth" comic
strip.)
Nominated by
Mark Worden
merchantainment: If you think this is a Mickey Mouse term, youre right. In the Internet
commerce world, its the meshing of entertainment content with product information.
Ralph Laurens Polo.com has employed it extensively. But the term was created at
Disney World. Disney staff are trained to be Merchantainment Hosts or merchantainers. The
goal is to create a positive experience for park visitors so they will be inclined to
buy more.
mercky:
Pharmaceutically dubious. "Data from the Vioxx trials are in and the
results appear to be mercky." (Pssst: Merck is a pharmaceutical
company.)
Nominated by Alan
Skolnick
meta-decision:
An all-encompassing, comprehensive decision based on the outcomes of
several smaller decisions. "Once all of the smaller issues are
resolved, we'll render a final go/no-go
meta-decision."
Nominated by
Matt
Spera
meta ignorance: Not knowing what you don't know. "At least I have a clue about what I don't
know, but my boss suffers from meta ignorance."
Nominated by Steve Hannaford
MFDs: Multi-Functional (or function) Devices. They're the fax, copier, printer hybrids
that are causing the extinction of the old "standalone" copying machine. Of
course, when they break the MF takes on a decidedly more vulgar meaning.
Nominated by Michael Sims
microwaiting: The time spent in front of the
employee break room microwave while your lunch
heats up. Regularly occurs a few minutes before noon and is generally
not reported as a part of the lunch hour.
Nominated by
Christopher
Paulin
migrate:
Birds migrate. People migrate. And now data migrates. Its when you move data from
one database to another.
Nominated by Tim Blankenhorn
mission-critical: Another sign that too many people in todays business world have read too
many Tom Clancy books. Whats wrong with the word "essential"?
misunderestimate: To seriously underestimate. Like many Bushisms (a term or phrase mangled by the
president), misunderestimate is widely used (abused).
Nominated by Fritz Liess
M&Ms:
Entry-level employees fresh out of college who
fancy themselves "management material.” Their candy-coated degree
looks great, but inside they melt in the heat of real work.
Nominated by
Jay Hamacek
Monday: Once a perfectly good name for a day of the week, "Monday" is now the
new name of PwC Consulting. The spin-off from PriceWaterhouseCoopers wanted a name that
was "real" not an invented term like Accenture. So it paid a brand
consultancy firm $110 million to come up with "Monday."
monetizing eyeballs: Its what ophthalmologists have been doing for years. On the Web, its
a term for figuring out how much each person who looks at your Web site is worth or
is costing you. In today's Internet environment, there's a lot of "monetizing"
going on.
monitor-shopping:
Online window-shopping. When shoppers surf your Web site -- but never
buy.
Nominated by Eric
Nagle
monopologue:
A one-sided "discussion" in which an individual monopolizes the dialogue
giving no one else a chance to get a word in.
Nominated by
Peter Hadley
moonshine shop: A place where ideas are distilled and turned into working models in short order.
"Boeing's moonshine shop works outside the company's traditional channels to develop
cheaper, faster ways to build airplanes."
most growable
customers: A steal from the agriculture world. Basically,
they're customers who could be spending a lot more with you.
motherhood statements: A statement or phrase
that no one can disagree with, such as “smoking is bad for you.”
Politicians regularly use them to make voters feel good -- while not
having to commit to anything.
Nominated by
Jez Godin
mouse
milk: Anything that delivers little (or at least hard to
measure) payoff -- while often requiring lots of hard work.
Nominated by Ed McKendry
mouse potato: A person who spends hour upon hour staring into his/her computer screen.
Increasingly couch potatoes are giving way to mouse potatoes. The TV Generation is losing
to the Digital Generation. We're not sure this is really an improvement.
Nominated by Melinda Kinard
mousing surface: A term for those who feel "mouse pad" lacks cachet.
Nominated by Susan Walton
moved to Atlanta:
Slang reference to Web pages that can't be
found and generate a 404 File Not Found error message.
"404" is also the
area code for Atlanta, GA.
Nominated by
James Tullous
MS-DOS: A totally geeky and now
ancient computer operating system that made us hate Bill Gates even before he became a
billionaire.
MSM:
It may sound like a food additive, but it's blogger shorthand for
"mainstream media."
muffin top:
The unsightly roll of flesh that spills over the waist of a pair
of too-tight low-hanging pants, much like a muffin bursting out
of the pan.
Nominated
by Lisa Kovacs
muggle: In Harry Potter's world, it's a non-wizard. In the computer industry, hackers
are wizards and anyone not in the computer industry is a muggle. In the rest of the world,
it's simply someone who is mundane.
multiple store-gasms:
The ecstasy brought on by hitting as many Christmas sales as possible in
a single shopping trip.
Nominated by
Mike Knox
multi-slacking: The act (or art) of performing multiple non-productive tasks at once. The best
multi-slackers simultaneously can talk on the phone, surf the Web and watch TV.
T-shirts, mug available
Nominated by Michael Larson
munge: To disguise your e-mail address to make
it more difficult for spammers to strip it from newsgroup posts, chat
rooms, etc. Example:
s0me0ne@example.c0m, using zero instead of an “o.” A person can
interpret your address, but the automated programs that spammers use
can’t.
Nominated by
Terry Porter
murfing: This one has
several meanings. It's most current usage means "mobile surfing" or
surfing the Web using mobile phone, etc. An older usage is "mindless
surfing." Then there are those musicians who use Bob Moog's MuRF device
to give them new sound effects.
Nominated by Vatroslav Skare
museum
kitchens: Beautiful and richly-appointed kitchens primarily
designed to impress guests rather than preparing meals.
Nominated by Dan Marchant
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