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BUZZWORD COMPLIANT DICTIONARY
A
ABM: Anything (or Anyone) But Microsoft. A popular philosophy that reflects the
backlash against the software giant's market domination and regularly promoted by
technology vendors and consultants who make their living selling alternative (open source,
Linux, Unix, etc.) solutions.
Nominated by John Merritt
absolutely: Over-enthusiastic, over-affirming four-syllable response used in place of a
simple "yes." In particular, a staple of on-air Q&As between TV anchors and
field reporters. "Absolutely, Tom. That's how we read it here at the Capitol."
Nominated by Bob Cockrum
abandonware: Any software, generally still protected by copyright, that's no longer sold or
supported by the maker, but popular enough to be illegally "shared" by software
pirates.
Nominated by Mark Worden
academic junk food:
College courses with absolutely no value other than being an
easy way to get an A.
across
the aisle: Originally the "aisle"
between Republicans and Democrats in Congress, it now applies to anyone with an opposing
viewpoint. Example: "Management thinks we should focus on becoming profitable, but
our investors across the aisle think we are due for an IPO."
Nominated by Mike Capsambelis
actionable: A legal term that's been co-opted by marketers, consultants and techies. In the
legal world, it's "giving cause for legal action," such as a lawsuit. Now it's
anything you can take action on. "After analyzing your production line, we
recommend these four actionable steps."
Nominated by Max Matthews
action items: A term that sounds more macho and businesslike than "to do" list.
Nominated by Lance Smith
ADAM
(andropause): Acronym for Androgen Deficiency in Aging
Males, but better known as "male menopause." While not nearly as nasty as female
version, it lasts a whole lot longer -- up to 40 years -- which probably explains why
there are so many cranky old men. Also known as andropause.
Nominated by Mark Worden
adhocracy: An organization with little structure run by creating a series of temporary
cross-functional teams to do specific tasks. Depending upon execution, the result is
either efficient problem-solving or utter chaos.
Nominated by Joe Shields
adminispam:
Useless e-mail sent from upper
echelon bureaucrats that's not applicable to your area, about
people you'll never work with or issues you'll never face.
Nominated by Frances
Burke
adminisphere:
The upper levels of management where big, impractical, and
counterproductive decisions are made.
Nominated
by Greg Horesovsky
administrative
professional: Replaces
the word "secretary."
By either title, they're unappreciated and
underpaid.
Nominated by Peter Cook
administrivia: On a Web site, its the odds and ends that dont quite fit under a
specific category or merit their own page. Frequently its the legal stuff about
copyrights, liability, licensing, etc. You know, all that administrative stuff. Privacy
issues used to be administrivia, but with concerns about security that topic now
rates primetime display.
Nominated by David Atherton
advermation: Some see this as the more evil twin of infotainment. Advermation is advertising
that presents itself as information and tends to downplay or even disguise the fact that
its trying to deliver a marketing message. In most cases, its a simple Web page that
is blurring the lines. Conspiracy theorists, however, offer up examples like this: An ABC
television "film critic" delivers a glowing review on the evening news and shows
the new releases promotional trailer. The movie is from Disney, ABCs parent
company. Hmmmmmmmm.
Nominated by Nick Catania
affluenza:
The affliction of being too focused on buying material things, working
too much (and still not having enough money) and stressing out about all
of it.
agenda: In workplace politics, it's best defined as "What I want -- and will
attempt to get -- at the expense of pushing what you want out of the picture
completely."
Nominated by Laura Wagner
agreeance: A bastardization of "agreement." Created by the BuzzMakers because it
sounds more important and "official." It's now bandied about at business
meetings and is often buried in the fine print of Web site privacy statements. "All
parties are in agreeance . . ."
Nominated by Hal Jalikeakek
aggressive
accounting: Euphemism for any of the sleight of hand
accounting practices used by companies to hide their weaknesses and artificially inflate
their value. Such corporate magicians included Enron, WorldCom,
etc. -- and the list seems
to be growing.
Nominated by David Walker
agritainment: Farm-based tourism. Includes family style activities, such as corn mazes,
haunted hay rides, pick-your-own pumpkins, etc. This growing phenomenon gives city
slickers a taste of rural life while helping farmers diversify their revenue stream.
Nominated by Lori Schug
airball:
The corporate version of a cat
hairball. Someone who makes lots of noise, disrupts everything,
has the potential to make a big mess - but ultimately does
nothing.
Nominated by Bud Pass
air
cover: Borrowed from the military, it's when someone in
upper management agrees to take the flak for an unpopular decision -- while you do the
dirty work. "The CIO will provide air cover while you make the cuts to reduce
costs."
Nominated by Jim Buck
all cotton: In basketball, it describes a shot that swishes through the net without hitting
the rim. "And Allen Iverson shoots . . . it's all cotton." Also: Nothing but
net.
All Flash, No Cash: The financial version of "All Talk, No Action" and "All Hat, No
Cattle."
Nominated by John Hiatt
alpha geek:
The most technically proficient person in a group or company.
Nominated by Dean Duncan
alpha pup: A
term used by market researchers for the "coolest kid in the neighborhood."
"If the alpha pups like it, we'll sell a million of 'em."
alt-tab: It's
more than just a key on your PC, it's the latest way to save your job. Hitting
"alt+tab" on your keyboard will hide the window that's on your screen and bring
up one from behind. It's used frequently in the workplace to hide the fact that you've
been surfing the Net, instead of doing that report the boss wanted. "I didn't finish
reading that joke you e-mailed me; my boss walked by so I had to alt-tab."
Nominated by Cade Bryant
Amazon-ized: That sick feeling you get
when you wake up one morning and find your industry being dominated by a Web-based
retailer. Its a little less frightening now that multi-channel business models are
back in vogue.
Nominated by David Manthey
anecdotal evidence: Information gathered
through conversations with a handful of customers, suppliers or
salespeople and used by stubborn executives to counter quantitative
analyses that discredit their beliefs about the market.
Nominated by
Nominated by
Charles Mitchell
anonymize: A
member of the enormous "ize" family. Not terribly imaginative, it means "to
make anonymous." It's an old trick of the BuzzMakers: Take a noun. Add
"ize" and turn it into a verb.
Nominated by Mike Wheeler
anticipointment: The feeling you
get when a product or event doesn't live up to its own hype. "Windows ME was a huge
anticipointment."
Nominated by Paul Strandlund
AOS: All Options Stink.
Term taken from the military, but is easily applied to politics,
business, etc.
apple
polishers:
"Yes" people or brown-nosers, who spend their
time superficially polishing their images without putting their noses to
the grindstone.
Nominated by Lee
Pennekamp
aquadextrous: The ability to turn the
bath faucet on and off with your feet.
Nominated by Jamie Thompson
architect: Mutilation of a noun by the "computer architecture" world. "Tell
us what you want your system to do and we'll architect it for you." What's wrong with
the word "design"?
Nominated by Randy Sheehan
ASCII babe:
A celebrity or well-personality, who has been sophisticatedly
illustrated using nothing but ASCII characters. See examples at
www.asciibabes.com
Nominated by
Glen Freddo
ASP:
Cleopatra's fatal attraction. Actually, ASPs are nothing more than software rental
agencies -- aka application service providers. They host the applications on their
computers and take care of all maintenance, refinements and such. Access is generally
through the Internet. Great for todays business culture whose mantra is "Own
Nothing If Possible."
ASP (part two): Active
Server Page. A Web technology for providing dynamic Web pages.
associates: Thanks to companies like Wal-Mart, companies no longer have
"employees" they have "associates." Of course, they're still
paid like employees.
Nominated by Hal Jalikeakek
asteroid
event: Any major news or event that pushes a company to the
brink of extinction by wiping out the value of its stock almost overnight. The corporate
version of what killed the dinosaurs.
Nominated by Serge Masse
astroturf: A phony
grassroots effort in which lobbyists and special interests flood politicians, particularly
members of Congress, with e-mail in an attempt to sway their
opinions. The tactic, however, has backfired since members of
Congress have pretty much given up on trying to read the 80 million e-mail messages they
receive each year.
Nominated by Susan Walton
Atkinsed: To lose
weight using the Atkins Diet. “I have recently Atkinsed myself down to a
size 12.” Also: A marketing ploy to take advantage of the Atkins Diet
craze. Burger King Atkinsed its menu, which simply
meant it would sell you
the burger without the bun.
A2O:
Shorthand for comparing dissimilar things apples to oranges. "I'd disregard
that. It was an A2O analysis."
Nominated by Rob Lawless
ATNA: All talk, no action. Four-letter acronym describing a person who makes promises
with great fanfare, but seldom follows through.
Nominated by David Taylor
audio
caffeine: High energy, stimulating music that gets you
moving in the morning.
Nominated by Janet LoFurno
auditability:
Corporate-speak describing the likelihood of information to withstand an
auditor’s scrutiny. “We have assessed its auditability and it should
pass SEC muster.”
Nominated by
Michael Troiano
automotive acne: The collection of broken
headlights, crumpled panels and bent fenders that
identifies a car as belonging to a teenage driver.
Nominated by
Kevin Johnson
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